Originally Posted by
GiacomoD
Thank you all for your comments.
If I understood well, I can try to summarize this subject (with no intention to set neither loose nor tight rules) as follows:
1) A correct W/B is felt as really important only when we have to deal with skin tones (portraits) or products photos. In such cases, a white or neutral target included in the frame can be used as reference. Lacking this, a reference photo with a gray card is an alternative.
2) For night shots or in conditions of mixed light sources, it doesn't make much sense to spend time in trying to set it correctly (simply because there is not one correct setting), unless there is clearly dominant light source.
3) In outdoor/landscape photography, it's more a matter of the photographer personal feelings than anything else.