
Originally Posted by
Mike Buckley
The thought just now occurred to me that making a custom white balance setting is also very helpful in other situations, most often when for whatever reason your camera's auto white balance capability or your camera's white balance presets aren't as good as what you prefer. (It's likely that your upcoming 70D has a better auto white balance than your 1100D, at least based on my experience of upgrading to a later-generation Nikon camera.)
You can also use the custom white balance when there is more than one light source perhaps even more obvious than the one Manfred explained; you can set the white balance only for one area of the scene but that can be the most important area, leaving only the less important areas for you to adjust during post-processing.