Originally Posted by
Kodiak
I think it was called Velvia… but no, Fujichrome for the 35mm format and, for
the medium and large format cameras, Ektachrome.
Velvia was not used so much in the industry because of its too strong contrast
and saturation. This film was more intended for non-pro use, though…
When Kodak took the front row in the late 60s with their Kodakrome, not all
were convinced of the results of this red based emulsion. They made a fortune
using the easy way out. And when Fuji brought their green base slide films,
then the pros rushed to it and that did hurt Kodak who saw the niche was lost.
Their answer was to try to keep the medium and large format market with the
blue base emulsion of the Ektachrome… that was a good film. Fuji then produced
the same larger format film in Fujichrome and picked up momentum… but it
was already too late for Kodak EASTMAN.