Hi David,
I'm reminded of some sales training from days gone by when the prospect starts a conversation by asking "what is the price of the product" ... the salesman then assumed that he's dealing with a price-conscious person and gives the lowest price he can -- the prospect undertakes to "give it some thought and get back to him" (and of course never does). Was the prospect REALLY after the lowest cost ... or the best value for money? But what information were they given? ... only a price. So what information do they have to make their decision on? ... only a price! Were they really that price conscious or have we as sales professionals turned them INTO someone who is price conscious?
I was listening to a podcast featuring a wedding photographer the other day, and her position was that digital had made it EASIER for her to compete BECAUSE there was so much cr^p out there and thus it made it easier for her to differentiate herself.
So perhaps we should ask ourselves the question "is the proliferation of cheap DSLRs murdering the wedding photography business" or is it more a case of "are current professional photographers committing commercial suicide by not taking the time to understand more about business and lifting their game"?
Thank you most kindly sir!