The Creative Director from a local church recently contacted me to inquire about doing a staff shoot for them.
They had seventeen staff members and they wanted two poses each. A formal shot and a “fun” prop shot depicting their interests or job. The idea was that both shots would go on their newly designed website. They would show the staff page with the formal shot and then a mouse-over of the formal would reveal the prop shot. They would also take the formals to print for a wall presentation.
The Creative Director wanted everything shot on white. No fancy lighting scenarios. Just simple (yeah right!), clear and clean.
I was told that the church had a couple of continuous lights but that was about all so I would be required to supply the set.
I jumped right into the big middle of this!
When I got to the venue to set up I quickly found that their continuous lighting was clearly going to be inadequate for the job so I lit the background (seamless white paper) with two flagged Speedlites and the staff with one Speedlite through a 43” octo box and a reflector.
I shot tethered so the “Boss” (Creative Director) could see everything immediately and provide immediate feedback and choices. I shot everything from a tripod for consistency purposes.
They requested everything at 4:5 ratio. I planned (hoped!) to offer consistent formals and “shoot from the hip” on the props since I had no idea what kind of props/antics to expect. I had a nice room with tons of space to set up in but had constantly changing ambient due to skylights so I shot at max sync (250) to shutter out all ambient, f/7.1, ISO 100 at approximately 100mm (give or take) with a 70-200 2.8L.
The shoot took three days by the time all the staff could filter though. All the equipment worked flawlessly (thank God!). This was, without a doubt, one of the biggest, most pressurized, and most fun shoots I have done to date!
I submitted the final product yesterday and here are some examples.
Its probably too late for me to make any changes based on C&C here at this time, but its never too late for next time!
Creative Director
Accounting
Youth Ministries
Daycare