I like this thread. There are as many views to setting WB as there are photographers. We know how to do it, but there must be a subjective component to the process, as many point out. While tools like ExpoDisc, Colour Passport and greycards can be of great help in the field (especially when there are no clear points of reference in the framed scene - as with those monochromatic scenes, shooting leaves or whatever) - these tools are just a reference or guide.
There are downsides with relying on the aforementioned aids as well:
1) they rely on reflected light and do not measure incident colour temperature
2) this means that you have to measure for each distance, position and angle from subject as the colour temperature can vary enourmously within a single scene and orientation
3) you must calibrate with the aperture used
4) you must calibrate each lens
Simply put, a precise calibration of colour profile (e.g. Passport) and whitepoint (Passport, greycard, Expodisc) can become highly complex if you insist on rendering a scene as "objectively" as possible.
Lately I have started to use a trick that is quite nice with portraits: I find what is the neutral grey in the scene and push the colour temperature 300K up to get more pleasant skin tones with my Nikon. The amount will vary with camera manufacturer and model I suppose.
Especially here up north, I suppose, light varies enormously from minute to minute and especially with a wide angle lens, the orientation can introduce strong polarising effects. I must accept blue snow to get pleasant skintones if the focus is a person, but to get the warm afternoon light in -15 C at mid winter, I run the risk of oversaturation. So - I compromise. If I use more than one lens on the same safari, I also have to adjust for variations in the lenses themselves on how they handle contrast and colour.
Another thing is getting the same colour tone for a series of images. What I do is find a pleasant white balance for one image in a series and copy the WB to the other images taken under the same conditions in the same direction. I push the WB for photos taken under other conditions so that their tonality matches.
Some times I just give up and render in B/W... :P
Shoot in RAW! The purist view of "oh, no, I do not manipulate! I save the image in jpg as I shoot because that is more honest" is just hogwash. Shoot in jpg, nothing against that - but to believe that your camera is better at interpreting reality than yourself is simply underevaluating yourself.
You, as the photographer, hold an image in your head before you shoot it - you try to visualise how to best represent an emotion, a subject, content - whatever. If you shoot in jpg, you must of course be more aware of WB as you shoot, which is a good thing, but don't believe for a second that what your camera shows on the tiny screen under the harsh sun or distracted by that detail called gangrene that is developing on your fingers is the truth and nothing but the truth.
Cheers!