Andrew - what works for me is scouting out a site a day (or a few days) before I go out to shoot.
Somehow my subconcious mind processes what I have seen and when I head out with my camera (and other gear) for the shot, I already have a plan as to how I want to shoot the scene and how I want to post-process the image.
I don't go and do a single shot, but will spend some time on site "working the scene" and will come back with enough material to come up with a pretty compelling image.
With the shot you have posted, try different camera angles and focal lengths (it looks like the spot has a lot of potential). You could even do a seasonal them; you have a winter shot; return in the spring, summer and fall to see what you can get over time and you could have quite a nice series. I'm trying something like this right now; I discoverd a wonderful place that is about 2 miles from my daughter's college residence (it's about a 6 hour drive from where we live).
I was there in fall (around Canadian Thanksgiving) and did a fall shot; this was the first time I was there so the shots were really taken as I was scouting out the location. I was there again towards the end of January, a shooting plan in place and got some decent winter images.
I expect that I will be down again in late April (end of the current school term) and then again in August (the end of the summer term) and hopefully the weather (and biting insects) will cooperate so that I can get some more captures.
This link should show you how I am working this project / theme.
http://www.flickr.com/photos/5246943...7640185030133/