BEGIN_RANT
You should rant to the manufacturers, Colin, not to its users who don't have technical degrees or training. When I use a product that the manufacturer explicitly identifies as a calibrator and that the manufacturer explicitly says is used to calibrate my equipment, and when I do so in exact accordance with that manufacturer's instructions, I don't mean that I'm only profiling my equipment; I mean that I'm also calibrating it.
Based on all of that, I have every bit as much reason to call the equipment that I hang in front of my monitor a calibrator as I have to call the equipment that I use to take pictures a camera. If it's not sufficient that Nikon calls the latter equipment a camera, so be it.
/END_RANT