I'm considering pledging money to a KickStarter project being promoted presumably by a Canadian company in an area of Canada that uses English as the native language. The product is a magnetic device designed to conveniently manage the use of lens caps and to prevent their loss.
You only have to get to the second sentence on their web site published in a large font to see that they are telling you that, with their product, you no longer have to fuss with bags. Yet a canvas bag is included as part of their product package. It's not possible to order their product without receiving their bag.
Immediately above the presentation of their FAQ at the web site, they claim that they have left nothing to chance. They go into great detail providing the examples that prove their point. Yet that supposed attention to every detail is contradicted by the fact that their FAQ, which contains only seven questions, includes a question that is missing a word. It is also contradicted by the issue pertaining to their bag.
I'm considering pledging money to this KickStarter campaign. If it weren't for those two slip-ups, I would have pledged money to the campaign immediately upon reviewing their web site. Instead, I've been thinking a day about it wondering what other slip-ups are hidden from me that might be a lot more important.
This will be my last post on this subject of evaluating web sites, as I don't believe I can add anything else helpful to clarify my thinking, especially for those who would call me prejudiced because of my thinking.
This is the KickStarter web site.