Should have said nature photography, as that is what the original question was about and that's what I was referring to- any sort of photography where nature is the subject, I would think in most situations you would want to match the WB to what you see, so that you can capture the look of the present light.Loosecanon described my perspective well here:Sorry, Nick, but I must disagree with the last sentence. There are too many different cases of outdoor photography to be able to apply the single scenario of 'a snowy mountain at sunset' to most cases.Outdoor lighting varies - indeed surely it is one of the wonders how a sceen changes with different lighting, colour temperature, intensity, diffusion. and direction. So outdoors I set it to look right,for my personal preference, but with any series of the same place with the same lighting keep to the same colour temperature.Yes, I agree that for nature potography it makes sense not to set the WB to your mind's interpreted WB,-See blue snow, and know it's white, but to an actual WB so that the viewer must then look at the image the same way you would look at the real scene, that seems like the only way to portray natural outdoor lighting.This is one of my pet peeves, people "correcting" snow to white. Sometimes we forget that photography is all about capturing light. What better reflector of light than snow? When I correct scenes with snow in them, I correct them to what I remember seeing, not to make the snow white. Golden tones under some conditions and blue shadows on clear, sunny days. That's what snow looks like in my world. I do seem to recall some rosy tones in my youth that I haven't seen for years