For all the things your camera can manage effectively without any human input - focusing and metering, for instance - there's still a lot it can't do. This is never clearer than when a set of pictures you felt great about at the time turn up on your computer looking indisputably wrong.
White balance is one such area - it's something photographers have grappled with since the days of film. At its most basic, white balance is when your camera decides what light temperature it's working with (which varies depending on your light source) and attempts to compensate for it.
Even apparently consistent environments, like outdoor locations, can vary depending on factors like cloud cover and whether you're using a flash. If your camera gets white balance right, you won't notice it at all. If it goes wrong, you could get anything from a very slightly wrong photo to an image that bears no resemblance whatsoever to what you saw when you pressed the shutter button.
Incorrect colours, strange looking skin tones - even if the rest of your photograph is technically perfect, with the wrong white balance it will never look quite right.
Luckily, although the concept of white balance may be difficult to grasp, the ability to spot when it's wrong is a knack you'll pick up quickly, and you can correct it in seconds. Keep reading to find out how.
Here's A quick tip on how to set custom white balance on a Canon DSLR.
Also read on
White balance Photography in order to manage the colour in your images
Understanding Your Digital SLR III: White Balance & Composition with Michael Downey:
https://youtu.be/tc07Re5LNHQ