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Wine Ratings
High wine ratings given by widely recognized professional critics can make a winery's sales soar. That's because the winery's unit sales can increase and because the winery can raise its price per bottle. Robert Craft who became famous at Wine Advocate and to a lesser extent Wine Spectator are often blamed for the trend in the last 30 or so years for wineries making big red wines with higher amounts of alcohol than in the past. That's because those two organizations have a tendency to give their higher ratings to red wine made in that style. Many wineries feel pressured to make wine that way to get the high ratings that lead to increased revenue.
The most common rating systems use a scale of 100 points. Though the points indicate somewhat different meanings from system to system, any wine with a rating of 90 points or more generally is considered to be an outstanding to a classic wine. This is the rating system used by eRobertParker.com and this is the system used by Wine Spectator.
It's not unusual that two wines priced at perhaps $25 and $100 are rated 92. That makes no sense to me, so I don't follow wine ratings closely when making my buying decisions. Even so, I don't ignore them. That's especially true when I know my tastes are generally aligned with the critic's tendencies or if, as an example, I spot a red wine rated about 90 points that costs $15 or less. That rarely happens but it does happen.
More and more employers of wine critics sell the wines their critics are rating. In that situation a conflict of interest can lead to higher ratings for the wines they are selling. That's another reason ratings aren't important to me.
This Wine
The wine shown below is a 2006 Ribera del Duero gran reserva made of 90% Tempranillo and 10% Cabernet Sauvignon grapes.
I'm really excited about it because it's the only Ribera gran reserva I have ever seen. The term, gran reserva, indicates that the wine was aged at least five years before being released of which at least two years was in oak barrels. (That's also true of Rioja wines.) The number, 36, displayed on the label indicates that this wine has been stored 36 months in oak. Wines that are aged so long might be smoother or more mellow and they are usually made from the best grapes.
Ribera del Duero is a wine region in Spain that makes wine in the same style as the very famous Rioja wine region and many people believe the best Riberas are better than the best Riojas. Better yet, this particular wine was released at $80 per bottle and I picked up four of them at only $25 each. The wine has already aged ten years and Wine Spectator says I can keep it another nine years, though don't think for a nanosecond that I have that kind of discipline. You might have already noticed from the photo that Wine Spectator rated it 92 points.
The Wine Label
I photographed it for two reasons: Few bottles display the wine rating and when they do they don't always display it with taste that complements the main label as in this case. The paper this particular label is made of has the most interesting texture, which in turn leads to the challenge I couldn't resist of depicting it in a photo.
Setup
The camera is mounted on a boom above the scene at an angle that places the label on a slight diagonal and intentionally creates perspective distortion. The background and tabletop are high quality black felt. A medium continuous-light lamp is above the bottle and on the left, positioned to create a shadow on the angle rather than parallel to the side of the label and to display the texture by raking the light across the label. (I could have emphasized the texture more by moving the lamp farther away but that would also have reduced the brightness of the light falling on the label.) The lamp is also flagged to minimize sheen on the velvet. (The unwanted sheen indicated that I need a new piece of velvet). A reflector on the right side makes the "B" appear bright gold and adds flair to its elegant swoon. The gradual change of tones in the "B" from dark to light helps define the shape of the bottle. A reflector on the left side adds a refection to the glass on that side of the bottle, which separates it from the dark background.
Please click the image to display it at a larger size to appreciate the texture in the label.