That looks more like a hornet.
'Tis a big family:
http://www.britannica.com/animal/hover-fly
A good tip about wing veins here:
http://www.gardensafari.net/english/hoverflies.htm
If we google "hover fly" (with the quotes) and select Images, there's a ton of pics there to go at.
With those wing veins, definitely not a hoverfly.
It is certainly a good wasp mimic but the antennae rule out any of the wasp family.
There are Conopos species but I can't really place the antennae there. So I tend to come back to my earlier thought about one of the Soldierfly family. The Stratiomyidae are a large group and most of them are flower feeders.
Those wing veins being rather sparse should be a clue but I can't seem to definitely place this into any specific category. Also the long and sturdy antennae?
A good photo and someone who is familiar with flies from your area should be able to offer better advice.
The Wild About The World website may be worth a look.