In the north part of Amsterdam there is this tower, original named Overhoeks but known to everybody as the Shell Tower. It was empty for a couple of years and used for advertising with huge canvas. The canvas used was 52 by 25 meters, 1300m2. When I saw how that was changed evry month, I started to make pictures of it. Everything is done from the outside. A metal frame is placed on the wall at which the canvas is connected by mountaineers. I took shots for some years with different gear.
The old canvas is untied from the top downwards.
When the sides and the the bottom are untied. the top follows and the canvas falls down.
The tower contains 17 floors, which has to be done by feet.
Hanging over the railing I didn't level the camera right, so loosing some of the borders.
Yes, it's high.
The tower is renovated completely. For those who wants to know more http://adamtoren.nl/.
George