The first time I used a WB card was inside of a boat, near the machines where the light was artificial but I did it another way, with a different procedure.
1. I switched off the Auto-focusing and I focused the WB card at hand.
Only the card was inside the frame, nothing else.
Focusing at hand was imperative as the camera doesn't see any contrast and doesn't focuses at all.
2. I opened the Custom WB in the camera and I "told" it to set the WB to the picture previously taken.
3. Then I shot and I got a correct white balance for the scene.
I rarely use the card
This was before and after. Direct RAW images !
The problem with WB is that each of us sees the images in different computers under different light conditions, under ... etc. and when we print, to overcome this problem, we must have the profiles set and so on. A complex business where I am a complete zero by the way, I am afraid
At the end, the use of a gray card may be useful if you have a static procedure and see your pictures only in calibrated monitors, print in the same printer over and over and have everything working smoothly like Colin does.