I've been playing with a Sekonic lately and am quite impressed with the ease of use and how it so often "gets it right" in one shot.
The manual and most tutorials say to aim the meter
at the camera for incident light readings. On the other hand, this gentleman is fond of pointing it
at the source of the light:
http://jimdoty.com/learn/exp101/exp_...inc_meter.html
I'm not fond of rules where you always have to do this or that but the literature is quite vehement and Jim Doty is equally so, as far as I can tell.
Would like to hear some informed opinions, please.