Once again displaying food in a context we don't normally experience or at least don't notice.
Grocery stores in my neighborhood have only recently been selling these highly colorful carrots available only in this small size. Though the purple carrots display only that one color on the outside, cutting them down their length reveals an entirely different appearance on the inside.
Photo 1 Setup
The subject is suspended from above. The background is fabric in a color that complements the darker tones of the subject. A small continuous-light lamp is on the right side of the subject. A white reflector on the left side brightens that side of the subject. A medium continuous-light lamp on the left side lights everything in the background. A polarizer controls glare.
Photo 2 Setup
The background is the same fabric used in Photo 1. A small continuous-light lamp is on the right side very close to the subjects to create very soft shadows. A medium continuous-light lamp also close is on the left side that brightens that side of the subjects and the background. A polarizer controls glare.