Hurley shoots in a studio with some very expensive continuous lights. While some of his posing tricks are good, the lighting he uses is not at all applicable to what Bruce is trying to do. One can get similar results to what Hurley does with studio lights and soft boxes; not with bounce lighting.
Bruce if you want to get a really good book on bounce flash, look at Neil van Niekerk's book "On-Camera Flash - Techniques for Digital Wedding and Portrait Photography".
https://www.amazon.com/Camera-Flash-...ds=van+niekerk