I attended a very interesting seminar last night at the corporate headquarters of NIK Software in San Diego, California. The seminar was sponsored by my local camera group and was presented by Daniel Hughes who is the Webinar Trainer for NIK. He demonstrated the various NIK Software which was quite capable and very fast for image editing.
I don't know which of the NIK modules impressd me the most but, SHARPENER PRO was certainly up there among the most impressive. However their noise reduction system DEFINE 2.0 and their black and white conversion program: SILVER EFEX PRO were also exciting.
Their VIVEZA 2 plug-in for precise photo editing is highly recommended by Scott Kelby, author of many Photoshop and other digital photography books.
They also have a new module HDR EFEX PRO which is certainly a neat way to create HDR images which range from the most realistic to the most creative. You seem to have a lot more control using this program than when you merge HDR images using Photoshop CS5.
The NIK Software is used as plug-ins for Photoshop and for Lightroom or Aperture. They had a drawing for one of their programs which, unfortunately, I did not win. I don't think that I will be buying their programs because they are rather expensive. The complete collection for Lightroom or Aperture was offered at the seminar for $240 (USD), but the Photoshop version is more expensive at ($480). These are discounts from their list prices. You can buy the individual modules separately and their prices vary.
NIK presents free educational webinars each day at: www.niksoftware.learn and has video lessons at www.niksoftware.com/lessons...
I think that if I were shooting professionally, I might very well purchase at least some of the NIK Software because it seems like it would speed up post processing greatly and for a professional; time is money!
I was also impressed with the decor of the corporative headquarters. Perhaps the days of geeks inventing post production software in their bedrooms with the hope that Adobe will purchase these programs and add them to Photoshop is over. NIL seems like they are here to stay as third party plug-in innovators.