I grew up a few miles from Las Vegas, Nevada, in a family who owned a newspaper. I was able to see many "stars" BMU and AMU (Before MakeUp and After MakeUp.) I was of an age not to be taken by the sex appeal, but by that actual appearance. Most were attractive, but very few were truly beautiful. The beauty of some of them showed when they turned their personality on. Then the force of their personality could make one giddy.
A few looked much the same whether done up for the stage or seen on the street, shopping. John Wayne, Red Skelton, Nat Cole, as others, of course. However, there were the ones like Betty Grable, Joan Crawford, Katharine Hepburn, Clara Bow and others who actually looked "better" without the make up.
The pictures you display here make exceptional use of angle, lighting and expression to camoflage "defects" that are found in everyone. This is easy for a painter, but is much more difficult for a photographer. Hiding, reducing, emphasizing and flattering is made even more difficult by the distortion inherent in any 2 dimensional representation of a 3 dimensional face.
This is one of the primary reasons I closed my studio in 1958 and went into electronics. I was too literal to be able to perform those "tricks" easily and too impatient to put up with customers who wanted the picture to look like their inner image of themselves.
You make it look easy, lad.
There are times I'd like to flay you for that.
Pops