Not sure about "area" Brian? My limited reading on monochrome stuff talks about global contrast rather than areas
per se.
In other words, the engraving on your watch should be almost black in the valleys or cuts but the surface bits should be really bright (sometimes called local contrast).
In Levels, this might be approached by moving the left slider up to the left part of the histogram and bringing the right slider down to right-hand part of the histogram (pardon the Global Contrast 101).
Other editors e.g. RawTherapee let you play with detail contrast, see Contrast By Detail Levels here:
http://rawpedia.rawtherapee.com/Cont..._Detail_Levels
RawTherapee . . don't leave home without it . .